eMarketing Newsletter editors recently attended Entrepreneur Magazine’s Growth 2.0 Conference in Miami which had several notable marketers. One of which was particularly intriguing was Jay Conrad Levinson, the “godfather of guerrilla marketing”. Jay notes there are 20 secrets to guerrilla marketing that if closely followed, will guarantee success. They are all pretty straight forward, but [...]

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As we implement the various non traditional marketing tactics into our campaigns using the secrets of guerrilla marketing and further optimizing campaigns, it’s important to recognize that there are three major customer segments that can be applied to almost any industry. These principles are those of Jay Conrad Levinson, “The Godfather of Guerrilla Marketing.” Those three [...]

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