eMarketing Newsletter editors recently attended Entrepreneur Magazine’s Growth 2.0 Conference in Miami which had several notable marketers. One of which was particularly intriguing was Jay Conrad Levinson, the “godfather of guerrilla marketing”. Jay notes there are 20 secrets to guerrilla marketing that if closely followed, will guarantee success. They are all pretty straight forward, but I’ve clarified those with parenthesis. Here’s the list:

1. Commitment
2. Investment
3. Consistent
4. Confident
5. Patient
6. Assortment (of marketing methods)
7. Convenient (every aspect of business must be convenient)
8. Subsequent
9. Amazement
10. Measurement
11. Involvement
12. Dependent
13. Armament (equipment needed to win battles)
14. Consent
15. Content
16. Augment
17. Congruent (messaging)
18. Experiement (risk inexpensive failures to optimize campaigns/business structure)
19. Enlightenment
20. Implement